Shuga is a television drama series designed as public health intervention. It is an innovative mass multi-media behavior change communication initiative with high acceptance and influence nationally and internationally.
It targets youth aged 15-24 Years with Comprehensive HIV prevention information and links them to vital services. It was produced by MTV Networks Africa in association with the MTV Staying Alive Foundation, through a partnership with PEPFAR, HFG, PATH and Government of Kenya.
Government of Kenya through NASCOP has approved Shuga as a local Kenyan Evidence Informed Behavioral Intervention.
The Shuga Package consist of –
- Shuga Facilitators Guide and Toolkit,
- Shuga series 1 & 2 DVDs,
- Shuga radio, graphic novel
- Shuga On-Line Platforms
o Shuga.TV website
o Shuga Facebook Page
o Twitter